Philip Kotler, Distinguished Professor of
International Marketing, Northwestern University
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"For years I've advocated that companies need to perform marketing audits
to check their strategic fit to the changing market environment. Business
Insight goes further. It not only gives insight into the marketing
side of the business, but into the company's total business. One
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business situation to the disciplined appraisal provided by Business
Insight.”
Strategic Planning Analyst, Advanced Micro
Devices
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"Plan Write for Business provided complete flexibility to organize
the outline and associated text, charts and spreadsheets."
President, US Lotteries
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"My result was $2 million!"
Mark McNeilly, Steve Gessner, System Strategy Department, IBM
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“We are responsible for market analysis and strategy recommendations in
the System Strategy Department at IBM in Rochester, MN, home of the AS/400
minicomputer. One question we skeptically asked ourselves was, will this
software really give us any insights we hadn't thought of? (After all,
the program is called Business Insight.) The answer is, it did!“
John Sviokla, Assistant Professor, Harvard
Graduate School of Business
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“In my capacity here at Harvard I am exposed to many of the new tools for
business and strategic planning. Business Insight is the best I
have seen.”
Richard Wiser, VP Financial Planning, Mary
Kay Cosmetics
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“Using Business Insight is like having Michael Porter on call. It
is like a refresher course for my MBA education.”
Lew Hoff, President, Bartizan Corporation
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“Bartizan is a multimillion-dollar manufacturing firm. Business Insight saved
us at least $150,000, and probably closer to a quarter million,
by warning us away from what looked like a lucrative opportunity.”
Owner, Fast Set Coatings, Inc.
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"Plan Write for Business saved us untold
man hours, was loaded with examples, and forced us to think of things
we wouldn't have considered otherwise in our business plan."
Robert Alexander, Southeast Sales Manager, Nortel Networks, Inc.
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"Insight for Sales Strategy is absolutely one of the best Sales
programs I have seen that solve the complex sale - particularly for me
in the high-tech industry. I will be showing this to my Vice President
as the tool of choice to complement our Target
Account Selling methodology (TAS). Be expecting more orders!"
Jonathan Todd, President, SabreMark Inc.
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“As a special marketing consulting firm hired by governments here and abroad,
by business and by other consultants seeking enhanced market share for
themselves and their clients, I need the best marketing tools available,
worldwide. Quick Insight spit out a report literally better
than I would have received for $50,000 with the big management firms.
I have repeatedly found your programs to be highly accurate. I have even
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to nearly all clients now. I am thrilled with the availability of an
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Herman Hamm, Vice Chairman, SCORE Chapter
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“Quick Insight will be an invaluable tool
in the hands of SBA, SBDC and SCORE counselors and clients.”
Bill Staake, Kettley Publishing - Financial Services Software
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“I have been a user of your Plan Write for Marketing and your Plan
Write Expert Edition for some time now, and have been extremely satisfied.
Your product helped me lead the marketing organization from startup to
market dominance in a very short period of time. My company works in a
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unbelievably impressed. These products have paid
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Jim Glantz, BYOB, Inc.
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“Your software is wonderful! It's like having the
Wharton School of Business in my computer. It has already saved
me much time in developing a business strategy for a product launch. I
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my company and when I expect to hit certain milestones. Your
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Paul McMannis, President, The Bell-Mason
Group
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“I look at hundreds of business plans in a year. Quick Insight will
become a standard tool in my practice.”
Geoffrey Wade, Emerging Technologies, Emtek Pty Ltd.
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"Insight for Sales Strategy is clearly a
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"The expert system forces me to think through my strategy on every
sale. The questions and the analysis point out issues that are critical
to closing the sale."
"I was surprised by how easy the program is to use, especially dealing
with such a complex subject."
"My sales forecasts are now backed by real data. The program sends my
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forecast. When I ask for resources to close a sale, the analysis of the
account helps my sales manager justify the request."
"The price is recouped with every sale I close.
It's a great buy!"
President, J. D. Associates
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"The combination of Plan Write for Business’ detailed outline, professional
word processor, integrated spreadsheet with financial templates and graph
generator allowed me to create a business plan that impressed
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Turn Around Specialist
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"Plan Write Expert Edition not only produced a great plan but also produced
an air-tight strategy for next year."
Jordan Glogau, Senior Vice President, PowerNet
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“I used Quick Insight on two projects the first day I received it.
As I have come to expect from your company, the
analysis was right on target!”
Consultant, Diamondback International Inc.
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"Using Plan Write for Business, I am able to add, delete and modify
outline topics, personalizing the Business plan to my client's business.
It provides an excellent outline of topics appropriate for any business
plan."
Operations Manager, Multi-Option Systems, Inc.
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“Experience told me a marketing plan was essential for a successful product
launch. I found Plan Write for Marketing to be complete and easy
to use with features not often found in business software. My professional
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President, Medical Online Resources
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“As we prepared to take our product to market, we needed a marketing plan.
Plan Write for Marketing forced me to think and research aspects
we wouldn't have considered otherwise.”
Jack Dwyer, Principal, J.D. and Associates
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“The output is just terrific for internal and external presentations. Quick
Insight really illustrates the direction clearly and concisely.”
